Olivia Petnicki

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Olivia has built a career around bringing fans closer to the moments that make sports unforgettable. Whether it's a championship celebration, a record-breaking performance, or a behind-the-scenes look at the personalities driving the game forward, she has a natural ability to tell stories that connect with people.

Her work spans some of the biggest stages in sports. Through her role with The W and her partnership with the Big 12, Olivia helps capture and share the energy surrounding football, men's basketball, and women's basketball. From major events and media days to the moments fans never get to see, she has become known for creating content that feels authentic, engaging, and true to the athletes and communities it represents.

That passion for storytelling extends beyond the sports world. A former volleyball student-athlete at the University of North Texas, Olivia has also built a loyal and growing audience on TikTok, where she shares fashion, lifestyle, and everyday experiences with the same authenticity that defines her work. Her ability to connect with people has made her more than a content creator, she's become a relatable voice for young women looking to find their place in sports, media, and beyond.

Whether she's covering a marquee event, speaking on a panel, or sharing her journey with the next generation, Olivia continues to use her platform to create opportunities, elevate others, and show what's possible for women pursuing careers in sports. 

Her story is still being written, but her impact is already being felt both on and off the field.