Olivia Petnicki

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Olivia is making waves in women’s basketball media, bringing fans up close to the games biggest moments like championship wins, record-breaking plays, and the athletes who shine brightest. Now in her third year at the league office, she’s leveling up the sports visibility and changing the game both on and off the court.

But that’s not all. Partnering with the Big 12 this year, she’s covered Media Day for Women’s Basketball, as well as the Football Championship. She’s proven she’s one of the go-to’s for capturing the energy and vibes of all sports. Her knack for storytelling has helped put athletes and events in the spotlight where they belong, all while building her own presence on TikTok as a fashion and lifestyle influencer.

Her journey started at the University of North Texas, where she crushed it as a student-athlete(volleyball) and earned a Business focused degree. After cutting her teeth as a social media coordinator at Overtime Elite, she’s now all about using her platform to elevate the game and the players who make it special. Olivia’s passion and hustle are what set her apart in the sports media world.