FOUNDER
Growing up in Maywood and Glen Ellyn, Illinois, Byron's experiences have profoundly shaped his path to success. With a marketing-focused college education and professional certifications and licenses in sports management, NIL, and sports marketing, he has gained valuable and deep insights into building successful and recognizable brands.
His 10+ year career journey includes roles such as Associate Player Development for the Chicago Sky, Nike (EKIN) In-Store Brand Ambassador, Puma Lead/In-Store Ambassador, AT&T Apple Advisor, and currently the head Mid West Regional Scout for PrepGirlsHoops (NCAA). Additionally, he founded his own basketball development company, BXLENT Training LLC. Over the years he has developed and worked with some of the top players in the world at both the collegiate and professional levels (WNBA | FIBA | NBL), as well as some of the best players out of Illinois, and countless players in Division 1 (NCAA). Byron has established himself as a notable and reliable presence in the grassroots, high school, collegiate, and professional basketball scenes, particularly in girl‘s and women’s basketball.
Over the years, these roles and experiences have fostered relationships with renowned brands and influential individuals across various fields. His ultimate goal is clear: to help players build the confidence to share their unique stories, manage their priorities, and develop their own brands.
ISBC 2024 Conference
Sue Bird - WNBA Legend
James Wade - Chicago Sky Champion Coach / Toronto Raptors Assistant Coach
Jasmine Nesbit - Personal Trainer
Cheyenne Parker - Atlanta Dream
Candace Parker - WNBA Legend
BXLENT Open Run
Dana Evans - WNBA Champion / Chicago Sky
Brittany Elena - Social Media Influencer
Linnae Harper - Olympic Gold Medalist / Washington Mystics
Ahmad Starks - NBA/WNBA Player Development Coach
Rebekah Gardner - New York Liberty
Natasha Cloud - Washington Mystics
Special Jennings - Award Winning Coach
WNBA ALL STAR 2023 - WSLAM x RUFFELLS EVENT
Chaz Franklin
Chicago, Illinois, United States
BXLENT Management and Marketing