FOUNDER
Growing up in Maywood and Glen Ellyn, Illinois, Byron's experiences have profoundly shaped his path to success. With a marketing-focused education and professional certifications in sports management, NIL, and sports marketing from accredited colleges, he has gained deep insights into building successful and recognizable brands.
His career journey includes roles such as Associate Player Development for the Chicago Sky, Nike (EKIN) In-Store Brand Ambassador, Puma Lead/In-Store Ambassador, AT&T Apple Advisor, and Head Illinois Scout for PrepGirlsHoops. Additionally, he founded his own basketball development company, BXLENT Training LLC. Over the years he has developed and worked with some of the top players in the world at both the collegiate and professional levels, as well as some of the best players out of Illinois, and countless players in Division 1. Byron has established himself as a notable presence in the grassroots, high school, collegiate, and professional basketball scenes, particularly in girl‘s and women’s basketball.
Over the years, these roles and experiences have fostered relationships with renowned brands and influential individuals across various fields. His ultimate goal is clear: to help players build the confidence to share their unique stories, manage their priorities, and develop their own brands.
Chicago, Illinois, United States
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