FOUNDER | CEO
Growing up in Maywood and Glen Ellyn, Illinois, Byron's experiences have profoundly shaped his path to success. With a marketing-focused degree and professional certifications in sports management, NIL, and sports marketing from accredited colleges, he has gained deep insights into building successful and recognizable brands.
His career journey includes roles such as Associate Player Development for the Chicago Sky, Nike (EKIN) In-Store Brand Ambassador, Puma Lead/In-Store Ambassador, AT&T Apple Advisor, and Head Illinois Scout for PrepGirlsHoops. Additionally, he founded his own basketball training company, BXLENT Training LLC. Byron has established himself as a notable presence in the grassroots, high school, collegiate, and professional basketball scenes, particularly in girl‘s and women’s basketball. He is a recognized figure in the industry of women’s basketball.
Over the years, these roles and experiences have fostered relationships with renowned brands and influential individuals across various fields. His ultimate goal is clear: to help players build the confidence to share their unique stories, manage their priorities, and develop their own brands.
Chicago, Illinois, United States
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